What an Effective Client-Referral Strategy Looks Like

(Image credit: Ryan Matthew Smith/Stocks)


Nothing builds new business more reliably than referral sales, but to maximize the effect, you’ll need to hone your approach to metrics:

Use them as a guideline for managing targeted sales coaching and as a diagnostic tool to identify issues. Don’t make the mistake of viewing them as an end unto themselves: via Scott Edinger in Harvard Business Review

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