To Maximize Growth, Get Sales and Finance in Sync

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How many of you reduce your sales leader’s forecast 25% or more each month?

Key research shows that this happens more often than not. The reasons?

  • Customer buying patterns have changed;
  • Sales & Finance aren’t aligned on the goals of the organization;
  • Absence of a framework for business;

According to this excellent HBR article, closing the gap between sales & finance may be the next big thing. It cites strategies that include:

  1. Invest in sales training and development
  2. Improve forecast accuracy by measuring KPIs that matter
  3. Close the cultural gap between sales & finance with common data & goals