Research conducted by Bain & Company shows that when it comes to complex purchases (defined as $500,000 or more) — 92% of buyers and 80% of sellers believe virtual channels are as or more effective.
We expected that — along with the trend of sellers contacting more buyers.
The real surprise is that buyers are contacting more vendors, further emphasizing the need for a genuine buyer-first philosophy.
Read more about this phenomenon in this LinkedIn post from Winnie Chu: https://bit.ly/3nZMnle
