Sales Leaders Chart The Way Forward in Virtual Selling

Research conducted by Bain & Company shows that when it comes to complex purchases (defined as $500,000 or more) — 92% of buyers and 80% of sellers believe virtual channels are as or more effective.

We expected that — along with the trend of sellers contacting more buyers.

The real surprise is that buyers are contacting more vendors, further emphasizing the need for a genuine buyer-first philosophy.

Read more about this phenomenon in this LinkedIn post from Winnie Chu:

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