(Source: Gartner 2021 – New Demands on Sales Strategy and Leadership by Dave Egloff)
At the heart of today’s sales strategy is the priority of cultivating a buyer-centric GTM strategy.
As a result, Chief Sales Officer spending has shifted in intriguing ways: “CSOs are expanding digital marketing, technology and enablement spend by cutting personnel, live events and outsourcing budgets.”
More on the future of sales from Dave Egloff in Gartner: https://gtnr.it/3uWDQlg
