(Source: Gartner 2018 – B2B Buying Survey)
Marketing vs. Sales Enablement: Who’s responsible for the content that drives strategic conversations?
“The more that marketing and sales can share insights, the higher quality content will be to help customers to advance through the buying journey.”
Read more from Halle Feuerman in Gartner: https://gtnr.it/3h7MmKj
